Our professionals average a decade of experience, bringing best practices to hundreds of client projects.

Personnel at The Lathe combine diverse backgrounds in many vertical categories. What they have in common is exceptional knowledge of effective digital and mobile communication.

Seth PerlmanPresident

Steve BaumCOO

Charles DaviesCTO


Seth Perlman


Seth brings more than 20 years’ web development expertise to The Lathe, which he founded in 2003. He acts as lead strategist for The Lathe, bringing a passion for technology and a fascination with healthcare to his role helping clients solve complex business problems through the use of digital and mobile tactics. Prior to The Lathe he was Technical Director at Proxicom, developing web solutions for clients in healthcare, financial services, consumer goods, retail, and entertainment. Seth began his first web project in 1993, while attending MIT, and hasn’t stopped since.

Steve Baum


Steve joined The Lathe as COO in 2010. With a background in architectural design, Steve founded the award-winning digital agency Micro Interactive in 1990, serving as President and CEO. Going from startup to a staff of over 50, Micro served Fortune 500 clients (IBM, Hilton, British Airways, MGM, Novartis and Lucent Technologies) until the firm was acquired by Atlanta-based iXL in 1998. From 2003 to 2010 Steve served as President of Virtual Sciences, an innovative company dedicated to producing state-of-the-art 3D simulations, virtual environments, and digital communication solutions for global design and development firms.

Charles Davies


With over a decade as a pioneer in the mobile industry, Charles leads the technology team at The Lathe. As the entrepreneurial co-founder and CTO of mobile software company On2go in London, he created a cutting edge platform that delivered real-time streaming content to mobile apps. In 2006 Charles moved to New York, first as Director of Mobile Product Management for Juice Wireless, a mobile social network, then as technical lead for Ringleader Digital’s publisher clients, AOL, Microsoft, Viacom and AccuWeather. He received a Bachelor of Computer Science and Technology (BCST) at the University of Sydney, Australia.