From promoting the latest in scanning equipment to offering support before and after implantation, we have an insider perspective on the marketing of medical devices.

A medical device can be as terrifying to a patient as the diagnosis that led to it, and we understand how to demystify devices with digital tactics; through infographics, usable design, and a touch of relationship management.

As manufacturers look beyond typical pharma audiences to hospitals and payers, The Lathe can help promote devices in context-sensitive ways, through skilled responsive design and a keen understanding of the regulatory environment that distinguishes devices from drugs.