We’ve bridged the gap between consumer and consumer care.

Working collaboratively with advertising and media agencies, The Lathe has helped leading brands for allergy, cough and cold, digestion, headache pain, and other products reach their best customers at the right time through micro sites, banner advertising, social and mobile media.

The growth of nutraceuticals, energy products, herbal remedies, and patches to support weight loss and smoking cessation have intensified a fiercely competitive battleground for marketers. We acknowledge the important role healthcare professionals play in recommending which OTC products are right for their patients and suggesting how these treatments will fit their lifestyles.