Social media platforms enable healthcare marketers to participate in discussions about health and wellness, including their own products and the conditions they treat.

The Lathe helps clients integrate social media tools into their digital strategies to build authenticity for their campaigns; foster support for events, services, or other programs; and promote a sense of community among consumers and the company. As the analytics applied to digital media grow more sophisticated, we are able to use social media metrics as indicators of conversion intent, which can help clients refine message targeting to their very best prospects.